State and prospects of agritourism in the Turkestan region of the Republic of Kazakhstan

The agritourism industry is one of the youngest in Kazakhstan, which determines promising directions for development domestic tourism sector. Currently, European countries consider to be a priority project rural areas. goal - comprehensive analysis prerequisites and factors socioeconomic growth Turkestan region its attractiveness tourism. Methods – observation collection information, synthesis, systematic approach. Results article devoted study ecotourism problems region. main tendencies organization are outlined. It has been established that this vector developing progressively, based on existing world traditions Kazakhstani specifics associated with features. potential service sector role modernization economy administrative-territorial unit revealed. A SWOT-analysis state industry, classification areas according significance presented. effectiveness expediency expanding sphere ecological shown. Conclusions first time, services have become widespread Akmola, North Kazakhstan regions. noted poss ibilities allow increase flow tourists, their interest facilities, develop organic farming, contribute number small businesses, production environmentally friendly products personal subsidiary plots farms areas, creation additional jobs, decrease outflow local population cities, preservation popularization architectural monuments, elements art customs people, strengthening position business, paying special attention activities. leisure large reserve natural human resources. However, as authors state, farmers need information advisory support from travel companies, including electronic means.